I'm making a difference Windows Live Messenger Campaign

I believe most of you would have noticed this logo/picture/word in front of some of friend's nickname in MSN lately. You need to have MSN Live Messenger to see it, otherwise you'll probably see *bgca *help etc in front of your friends' nickname.

I did encounter some friends who ask me what is it. Honestly... I didn't know what it is until now. haha... Previously I just put it in front of my nickname for fun coz I thought it look quite cute. Never have I thought that having that logo in front you're actually doing a good deed. :D

In case you have not already know... the bottom text is actually copied from Msn site.

I’m is a new initiative from Windows Live™ Messenger. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. We've set no cap on the amount we'll donate to each organization. The sky's the limit. There's no charge, so join now and put our money where your mouth is.

i’m is about making a difference. Not in a huge expensive way, not in a time-consuming way. But in a simple, effective way.

You won't have to change your conversation to change the conversation. With every instant message you help address the issues you feel most passionate about, including poverty, child protection, disease, and environmental degradation. It's simple. All you have to do is join and start an instant messaging conversation. We'll handle the donation.

Once you've signed up, every ad you see in your message window contributes to the grand total we send to the causes.

So, it means... by putting i'm in front of your nickname, you can actually contribute a certain amount to the organisation of your choice by chatting! How cool is that? Different text code you put in front of your nickname actually contribute to different organisation. Take for example *bgca - You're actually contributing to Boys & Girls Clubs of America. However, i'm remains the same look on your msn.

Below are a list of text code you can use!

Text Code	Cause
*red+u	American Red Cross
*bgca	Boys & Girls Clubs of America
*naf	National AIDS Fund
*mssoc	National Multiple Sclerosis Society
*9mil	ninemillion.org
*sierra	Sierra Club
*help	StopGlobalWarming.org
*komen	Susan G. Komen for the Cure
*unicef	The US fund for UNICEF

There's all sorts of banners you can use too. Look... Below are just a few. Why should you wait anymore? Join the campaign now! :D Interested to read more? Check out the i'm website!